Build a reliable, streamlined system for taking orders and start marketing and selling your flowers fast with 10 tools and templates.

🔁 Set up and refine your wholesale ordering system, start to finish
💲 Price your wholesale flowers accurately while sustaining your business
📣 Market and sell your flowers and expand your customer base along the way

📖 Topics Covered in this Toolkit

• The Wholesale Order Workflow: a detailed breakdown of the florist buying process from - from availability lists to invoicing - so you can meet expectations and build lasting customer relationships.
• Pricing Support & Guidance: helping you calculating wholesale-appropriate prices, understanding markup, and setting minimums that work for your business.
• Customer Communication Templates: Use our ready-made copy blocks for common florist FAQs, order policies, and sales tax exemption reminders — so you spend less time answering the same questions over and over.
• The Weekly Availability List Your Customers Want: a customizable template with images that makes it easy to show florists what’s available — with helpful notes about color, form, stem count, and any week-to-week quirks they should know.

🪄 Tools & Templates Included

• Order Management Tech Guide
  Learn how to streamline every step of your wholesale workflow with smart, time-saving tools.

• Wholesale Terms & Policies Template
  Professionally written language to help you clearly communicate expectations and policies with florist customers.

• Wholesale Pricing Guide & Worksheet
  Step-by-step guidance and editable tools to help you price confidently, including markup examples and stem comparisons.

• Order Form Template (Google Form)
  A customizable florist order form you can copy, personalize, and start using immediately.

• Quality Standards Checklist
  A visual, easy-to-reference list to help you (and your crew) meet florist expectations at every harvest.

• Weekly Workflow Template
  Stay consistent and efficient with a reusable weekly planning sheet for your wholesale process.

• Farm One-Pager Template (Canva)
  A beautifully designed, plug-and-play marketing sheet to introduce your farm to potential buyers.

• Weekly Availability List Template (Excel)
  Our customizable spreadsheet with visuals to help you create clear, organized, and florist-friendly availability lists.

• Initial Outreach Email Template
  A conversion-driven email script to help you make a confident first impression with new florist customers.

• Website Audit Checklist
  Make sure your online presence supports your wholesale efforts with this step-by-step checklist.

✅ Quality Content & Beautiful Design

• 35+ pages of high-value knowledge within
• 10 multi-page tools and templates
• 10+ years of flower farming selling experience that translates into highly streamlined and ultra-applicable content
• Beautifully designed for an easy and delightful reading and working experience
• Can be viewed online or downloaded easily for printing

• The Toolkit and resources arrive in PDF form, for easy reading on your device and printing. Some tools, which can be leveraged through Google Forms, Canva, or spreadsheet application (like Excel, Google Sheets, or Numbers) have easy-to-access links within the Toolkit.